Where Industry Meets Innovation
Building Tomorrow, Today
Who Is Kristofer Potts?
Builder. Diver. Disruptor.
Kristofer Norman Viking Potts started as a commercial diver in the Persian Gulf, repairing bridges and searching wrecks. Today, he’s an award-winning builder and CEO of Norseman Construction, recognized for bringing robotics, 3D concrete printing, and modular innovation into mainstream housing. As host of Construction Disruption, Kris is tackling the housing crisis head-on with global ideas that can change how we live.
How you can work with Kris Potts
For Leaders: Brands, Builders, Investors & Policymakers
Need a Compass in the Construction Storm?
The stakes are massive. Millions are on the line. Our communities depend on smart housing policy and investors betting on what the future could look like.
Kris built Norseman from just one guy into an award-winning industry disruptor as the first Canadian to bring in large-scale 3D concrete printing. He’s the guy who de-risks your decisions, validates your direction, and makes sure you’re not just chasing the latest shiny object.
Ways We Work Together:
Consulting & Strategy → Filter noise, back bold bets with data and experience.
Brand Partnerships → Align your name with innovation that actually matters.
Speaking & Hosting → Put a disruptor on stage to inspire, challenge, and lead.
For Innovators: Guests on Construction Disruption
Got an Idea That Could Change Construction? Prove It.
The world doesn’t need more theory, it needs solutions! If you’re building something bold (tech, method, or policy) that could actually change the way we live, Kris wants you on Construction Disruption.
This isn’t just an interview. It’s instant credibility on a platform connecting with builders, policymakers, and investors on a mission to build better, faster and more cost effectively. Plus, you walk away with pro-level video content you can spin into PR, pitches, or your own thought-leadership.
What You Get:
On-Show Exposure → A platform to tell your story to a targeted, engaged audience.
Guest Consultation → Work with Kris to sharpen your message and impact.
Partnership Opportunities → Sponsorships and collabs that amplify your innovation.
For Media & Peers: Shows, Podcasts, & Conferencess
Want Ratings? Put a Viking in the Chair.
Every platform needs that one guest who makes people stop scrolling and start listening. That’s Kris. He’s raw, unfiltered, and brings the charisma of a commercial diver turned builder who’s out to solve the housing crisis.
Book Kris and your audience gets no-BS insights, cultural relevance, and the kind of star power that makes your platform look smarter, sharper, and ahead of the curve. You don’t just interview Kris — you raise your own game.
What You Can Book:
Guest Appearances → Podcasts, livestreams, interviews.
Keynotes & Panels → Bold, disruptive talks that inspire and challenge.
Where you’ve seen Kris
Founder, CEO - Norseman Construction
Built Norseman from a one-man shop into a multi-million-dollar, award-winning firm.
Recognized 6x Consumer Choice Award Winner (2019–2025).
Pioneered transparent, tech-driven building processes in Canada.
Host & Media Voice
Creator and host of Construction Disruption, a YouTube series redefining how we build.
Featured guest on podcasts including Khurram Qureshi and Gurmeet Judge.
Quoted and profiled in national media: Toronto Star, National Post, Toronto Sun.
Projects & Innovations
Project LiveWell → Bold plan for affordable mid-rise housing using 3D printing & modular systems.
Launched Canada’s first MaxiPrinter 3D concrete printer (2024).
Co-created the LiveWell Training Program — tuition-free 3DCP & SIPs workforce training.
Awards & Recognition
RenoMark Award (2024) for renovation excellence.
Contractor of the Year (2019) — Ontario Science Centre.
HomeStars Best of & Giving Back Awards (2018–2025).
Construction Disruption on YouTube
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The 100-Year-Old Building Tech That Still Beats Modern Methods | SIPs & Robots
What if the solution to high construction costs and slow build times has been around since before World War II? Kris digs into one of the most underrated innovations in building: Structurally Insulated Panels (SIPs).
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The Future of Building: AI That Controls Cost & Chaos | RavenTrack & Revalate
Construction costs are exploding. Timelines are a mess. And chaos? It’s the default. Can AI actually solve the industry’s biggest pain points: cost overruns, supply chain chaos, and budget bloat? Or is this just another over-hyped trend?
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AI in Construction: Can Technology Build Faster, Cheaper, Better Homes?
From a $1.4M apartment project to the promise of faster, cheaper, and better construction, the future is technology, AI, and bold new methods reshaping the way we build.
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This is CONSTRUCTION DISRUPTION: Can I Build a 6-Storey Building for $1.4M?
Kris kicks things off with a massive challenge. Can he build a six-story apartment building for just $1.4 million, even though the industry says it should take three years and cost ten times more?
Let’s Disrupt!
From conceptualizing to constructing, we’re ready to design your architectural dream. We promise a client-centric approach that empowers ideas, eases concerns, and delivers quality craftsmanship we’ll all be proud of.